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The video says most of it, but if you still haven’t come across Twitter in your online life, I can only assume you’ve been banged up for a while (although recent news reports would indicate that that’s not an issue either).
In the grand scheme of things does it matter? I guess not, but if you’re looking for another avenue to raise awareness and drive traffic to your web properties, you really should have a Twitter account (at least one) and preferably more; one say, for private ‘tweets’ and another for business or branding purposes.
Because that’s what Twitter is GREAT for. Getting a brand message across, whether your business brand or a personal brand.
I’m going to be posting more in depth information here, so watch this space.