Perhaps the most frequently asked question we get about domains relates to the name itself. Whether to get a .com, .co.uk or both. The name itself is of secondary concern to many, whereas in fact it should be the main item on the agenda.

So what’s in a name? Quite a bit, when you consider that the size of the Internet and its exponential growth can only mean that making your website visible will become increasingly more difficult. Which is why the search engines pay particular attention to the content of your domain name.

If you make blue widgets and use the domain style of “www.mycompany.com”, then you’ll find it harder - all other things being equal - to compete for ranking when up against “www.bluewidgets.com”. There are other considerations too and how you set out your online stall can have significant impact on custom. As it is in the offline world, so it is online too.

Similarly, you might have every variation of domain name relating to your business that there is. But if you’re just using one, you’re wasting valuable resource. There’s no excuse for leaving domains dormant, when you could be using them to drive traffic.

We can advise you and manage your domains to get the best from them. All you need to do is ask.